London · 2026@submagazine
The city below
the surface
SUB Magazine is a platform made for London, exploring Music, Fashion and Sub Cultures within the city.
Music. Fashion. Subcultures.London
MUSIC.
FASHION.
SUBCULTURES.
01
Music
Producers, soundsystems, venues, scenes. The work happening before the press release.
02
Fashion
Workshops, archives, tailors, deadstock. How London dresses, makes, and resells.
03
Subcultures
Neighbourhoods, transport, markets, nights out. London at street level.
The voice
“lowercase, close to the street, specific about place — celebratory without hype. it writes like someone who was there.”
— SUB editorial principle
In productionISSUE 01
ISSUE 01
Coming soon
The first SUB is in the works. Stories, photographs, and dispatches from the people making London's underground culture right now.
The issues →Issue 01 · 2026Found First.
New issues, new voices, new London. Drop your email.