About SUB.

The city below the surface

SUB Magazine is a platform made for London, exploring Music, Fashion and Sub Cultures within the city.

We are not a hype machine. No "you won't BELIEVE." No tourist-guide gloss. No generic "London's hottest." Specificity beats superlatives every time.

Found first. Music. Fashion. Subcultures.

Three pillars

Producers, soundsystems, venues, scenes. The work happening before the press release.

Workshops, archives, tailors, deadstock. How London dresses, makes, and resells.

Neighbourhoods, transport, markets, nights out. London at street level.

Pitches, press, partnerships, commissions — all welcome.